A brand licensing agreement provides: Group of answer choices
a. The contractual right to broker a brand.
b. The contractual right to use another firm's brand in a stipulated way.
c. A limited right to issue a new brand. Trade secrets.
d. None of these answers is correct.

Brand licensing refers to an agreement between a licensee and a company by which access to property rights is provided under certain parameters stipulated in a contract. The region of operations, time of the license, and exclusivity of using the brand are specified. In exchange, the licensor receives a fee, royalty, for granting access to its property.

A brand licensing agreement provides: Group of answer choices a. The contractual right to broker a brand. b. The contractual right to use another firm's brand in a stipulated way. c. A limited right to issue a new brand. Trade secrets. d. None of these answers is correct.

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A brand licensing agreement provides: Group of answer choices
a. The contractual right to broker a brand.
b. The contractual right to use another firm's brand in a stipulated way.
c. A limited right to issue a new brand. Trade secrets.
d. None of these answers is correct.