You just saw a video ad that shows a man talking about the diet pill he uses. He doesn’t appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique has the advertising company used to persuade you to use the diet pill?
The video must have shown you from a person perspective what the drug was like, what it does, and how it affected him. The video tried to persuade you to take the drug because it shows someone who actually likes the drug.
