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When the laptop market overtook the desktop market, Blue Tech Inc., a leader in desktop technology, was left at a competitive disadvantage. Later, Blue Tech Inc.'s management channeled all of the company's efforts and revenue to develop an efficient laptop from scratch in less than a year. However, the company failed because Blue Tech Inc.'s models were inferior to the third- and fourth-generation models its competitors were selling. In this scenario, Blue Tech Inc.'s failure can be best attributed to:

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Answer:

The correct answer is letter "C": time compression diseconomies.

Explanation:

Time Compression Diseconomies (TCD) refers to the disparity in the efforts organizations make to develop a technology that is already in the market and what existing brands offering that technology can develop during the same timeframe. More than likely, the entity implementing the new technology will have an inferior output than the entity already in development and use of the innovation.

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