Answer:
a brand association
Explanation:
When there is a connection between a consumers and a brand, which are usually imbibed via visual impressions, brand association is said to have taken place. In the case of Doritos, they advertised with an interesting slogan that would be difficult to leave the minds and brain of its customers, and thus the uniqueness of the product will always be remembered by the consumers. That mental connection between how a consumer see an image in his mind is known as brand association.
