Emily likes travelling, but every time she checks for tickets and a decent hotel, she gets overwhelmed with the amount of information she gets. She wants people to have a hassle-free travel experience. As a result, she starts a small business that filters information based on people's requirements and provides them with just the right amount of information they need about the place they are travelling to, the best available hotel, and the cheapest air fares. Which of the following is most likely to be the source of Emily's business idea?A chance happeningA personal interestA similar businessAn expertise

Businesses based on consumers' personal interests attempt to provide a tailored good or service. The competitive advantage of the organization relies on the uniqueness of the product they can provide to their clients compared to competitors who tend to offer products with wide features to cover the larger amount of needs possible.

Conducting businesses driven by customers' personal interests requires constant studies of consumer patterns to adapt in front of market changes and segmentation to identify what sector of the market the company will dedicate their efforts to.