The correct answer is norms
Groups within a society use the norms to transmit traditions and values from generation to generation. Such standards help to develop in an individual the parameters that will guide him in his processes in his personal or professional life. In this way, it is possible to adapt the way a person behaves, either individually or in a group.
The norms can be determined by society as well as by the individual, and in the latter case, the norms have the objective of governing and guiding the life of a certain person, in order to organize its principles.
