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In 1990 ____ of new product development projects were next generation, break through products and by 2004 ___ were next generation, break through products according to Professor Cooper.

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Answer:

In 1990, 20 percent (20%) of new product development projects were next generation, break through products and by 2004 , 12 percent (12%) were next generation, break through products according to Professor Cooper.

Explanation:

According to Professor Cooper, In 1990, 20 percent (20%) of new product development projects were next generation, break through products and by 2004 , 12 percent (12%) were next generation, break through products according to Professor Cooper.

ogechukwubenedict

Answer: 20% ; 12%

Explanation: Firms establish series of successful products over time in order to maintain consistent streams of sales, or growth sales. This process is called new product development and it is defined as the total process of bringing new products to market and is often done through innovation. In 1990, according to Professor Cooper, twenty percent (20%) of new product development projects were next generation (expected or intended to supersede present-day products), break through products and by 2004 twelve percent (12%) were next generation, break through products.