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Southwest Airlines has decided to review its industry and the major competitive players found in it. Southwest Airlines is in the _______ step of the strategic framework process.

Respuesta :

Answer:

The correct answer is situational analysis.

Explanation:

Situational analysis is the study of the environment in which the company operates at a given moment, taking into account the internal and external factors themselves that influence how the company is projected in its environment.

The development of the situational analysis includes the following parts or action scenarios of the company.

  1. Macroenvironment or general environment.
  2. Microenvironment or specific environment.
  3. Internal environment or company.