Answer: Arrow is pursuing a Low-cost strategy.
Explanation: A low-cost strategy is a strategy which allows producers to drive down the price of their goods and services, because they have reduced the costs incurred in manufacturing those goods and services, while still making profit.
Simply put, the producers reduce the costs of production, so that they can afford to reduce the price of their finished goods and services.
This strategy is done in order to stimulate demand, and get a higher market share in comparison to the competitors.
