Answer: Framing effect or Framing bias or simply Framing
Explanation: Framing in business simply deals with decision making based on how an opportunity or proposition is presented.
Generally, when an opportunity is presented as a low risk investment opportunity, one will be more willing to invest, as opposed to when the same opportunity is framed or presented as a high risk investment opportunity.
Therefore, in the scenario observed in the question above, we see that the final decision ultimately depends on how the investment is framed. The same investment, when presented, highlighting the potential gains will be more enticing, but when the losses are highlighted, the investment will discourage an investor.
