A hit-and-run or guerrilla warfare type offensive strategy A. involves random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals. B. involves undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position. C. works best if the guerrilla is the industry's low-cost leader. D. involves pitting a small company's own competitive strengths head-on against the strengths of much larger rivals. E. involves unexpected attacks (usually by a small-to-medium size competitor) to grab sales and market share from complacent or distracted rivals.