requires looking at the costs of a company's internally performed activities and the costs of its suppliers and forward channel allies (distributors/dealers).
Answer: Option A.
Explanation:
In today's world, the competition in the market for all the goods and the services has increased a lot and has gone cut throat competition. Substitutes of almost everything is available to the consumers.
So for this the producers should make sure that they are not charging high for a product else they might lose the customers and the race in the market. They should try to reduce the price of the goods as much as possible.