Answer: For complete control; and for a sick sort of punishment; to remove the Humanity from the Human being. To love another at all is to love the Party LESS. To put one at odds with a natural tendency towards something that can be so wonderful is cruel and takes away from [whatever State or Party or Icon] which symbolizes control. Individuality is a great thing, and a small mind, or a Totalitarian Rule will feel the need to kill it off, and use what is otherwise normal only when it is needed for whatever goal or reason the [Party] believes is necessary. How can you LOVE someone other than BB? (Or any other Totalitarian).
Explanation:
