Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as___________.

a. socioeconomic segmentation.
b. behavioral segmentation.
c. psychographic segmentation.
d. affective segmentation.

Market Segmentation refers to the classification of consumers a company makes based on features such as age, gender, location or income. Segmenting the market will allow the company to select the most convenient sector it should dedicate its efforts to which will result in product specialization.

Psychographic segmentation refers to the classification made by individuals based on their traits, attitudes, interests, and lifestyles. The psychological factor of consumers is the focus of this segmentation.

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as___________. a. socioeconomic segmentation. b. behavioral segmentation. c. psychographic segmentation. d. affective segmentation.

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Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as___________.

a. socioeconomic segmentation.
b. behavioral segmentation.
c. psychographic segmentation.
d. affective segmentation.