Option E
Generation X is a group numbering 55 million or more consumers and sometimes is an overlooked "in-between" consumer group because it is both smaller and less materialistic than other groups and prizes experience, not acquisition.
Generation X is the title assigned to the generation of Americans owned within the mid-1960s and the early-1980s. Gen Xers, which happen among Baby Boomers and Millennials, estimates encompassing 50 million. Generation X has been described as an "in-between" generation.
The group's scoring power and gains were negotiated first by the dotcom failure and secondary by the financial disaster of 2008. Features of this group are surrounding the center of their working careers and possible peak-earning years.
