Answer: Market imperfections
Explanation:
The market imperfection is one of the type of theory in which the both the customer and the producer can easily influence the production and also the price of the specific product in the market.
In this type of imperfect market the information about the products are not disclosed and this type of theory is widely used by the sellers for the purpose of earn maximum amount of profit.
According to the given question, the market imperfection theory basically makes the less efficient transactions and the company start adopting the direct investment process.
Therefore, Market imperfection is the correct answer.
