In the ________ stage of the industry life cycle, the emphasis on product design is very high, the intensity of competition is low, and the market growth rate is low.

A. growth
B. maturity
C. introduction
D. decline

Respuesta :

Answer:

The correct answer is letter "C": introduction.

Explanation:

American economist Raymond Vernon (1913-1999) proposed the Industry Life Cycle model in which he displayed there are five (5) stages for that process: introduction, growth, shakeout, maturity, and decline.  

In the introduction stage, the product demand is low because the market is not familiar with it yet. As a result, competitors do not consider the entity as a relevant rival and, growth is limited. The firm's supply chain is still being schemed and even the product being offered is being adapted according to the feedback the company receives.