Different social media platforms have different approaches to be used.
Explanation:
In Instant message the good rules to follow would be
- not write very long texts
- not overwrite when the other person is talking
- in a group chat, not to write way too much to overshadow others
- using emojis to show the tone of the text intended.
In Posting a comment
- making sure the comment is related to the post
- it is respectful
- it does not reveal something about the poster that they have confided in you as comments are public
- making sure that the comment fits with the post for a public eye.