Answer:
A provides excellent services to market their seller's properties.
Explanation:
The owner of the house has been exploring other options and got Firm B who are offering to sell the property for 2% less commission. In this case Firm A's only option is to highlight a competitive advantage they have over other firms and that is - they provide excellent service for marketing the seller's property.
Most times clients want results and can actually pay higher if there is a guarantee that a firm can deliver on the task assigned.
