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Phase I of the new product development process is comprised of all of the following except ______.
generating new product ideas
screening product ideas
concept development and testing implementing product ideas

Respuesta :

Answer:

The correct answer is letter "D": implementing product ideas

Explanation:

The new product development has seven steps which are: Idea Generation, Idea Screening, Concept Development and Testing, Market Strategy Development, Business Analysis, Product Development, Marketing Testing, and Commercialization.

Phase I of this approach only comprehends the conceptualization of the product that is intended to be provided, thus the implementation of product ideas does not belong to this stage.