Progresso Soup ran ads stating that 7 out of 10 consumers preferred the taste of Progresso chicken noodle soup over that of Campbell’s Select Home Harvest soup. This is most likely an example of _____ advertising.

Respuesta :

Answer:

Comparative

Explanation:

Progresso Soup ran ads sating that 7 out of of 10 consumers preferred the taste of Progresso chicken noodle soup over that of Campbell's Select Home Harvest soup . This is most likely an example of Comparative advertising.

Comparative advertising means when an advertising show a product superior then other product or we can say , the ad is making comparison between both the product and showing its product more useful .

In united state , Comparative advertising is legal , it is permitted by the government of the United State to use the comparative advertisement .

Comparative advertisement is good technique as by it the brand name is stored in the mind of the customers , it also helps in reducing confusion in the mind of customer , it improves the product thinking in the mind of the customer.