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Blair Housewares wants to add new products to its existing line of products. Managers are correct in believing that the purpose of idea generation is to create a few ideas, and the purpose of succeeding stages is to increase that number. True or false?

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jepessoa

Answer:

False

Explanation:

The general purpose of idea generation is to come up with the largest amount of possible ideas, it doesn't matter how crazy they might seem.

The purpose of succeeding stages will be to funnel the ideas and only work and develop the most promising ones.

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