Answer:
Creating fit
Explanation:
Compatibility Over the Value Chain Strategy involves establishing a "fit" between the activities of an organization. Fit is about how the Value Chain behaviors connect and strengthen each other.
This strategy motivates both competitive edge and conservation: Competitors can not easily emulate them when activities strengthen each other.
This matters because when actions converge to improve your strategic position, you will maximize the novelty and intensify trade-offs.
The firm is using unique methods, which competitors can't imitate, to maximize accountability.