Under Armour (UA) opened a 15,000-square-foot store in Shanghai, China, which is its largest international brand store location. Consider this set of factors and indicate whether it can be categorized as a strength, weakness, opportunity, or threat.
The reason is that strengths are the resources or uniqueness of the company that are used to oppose threats and exploit opportunities. The biggest store in Shanghai is the uniqueness of the company, so it represents its strength.
