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The advantage of a market-product grid is that it can be used as a way of:a .making optimal decisions under conditions of uncertainty.b. screening many new product ideas in order to select the one with best long-run market potential.c. relating likely sales of products to prospective market segments.d. selecting representative samples of consumers in marketing research studies.e. relating the product life cycle to consumer demand.

Respuesta :

Answer:

c. relating likely sales of products to prospective market segments

Explanation:

  • A production grid is a market strategy that is used as a marketing segmentation and the target marketing that are key to the successful marketing strategy and consists of the matrix of the strategic tools that are used for various purposes.

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