Harry leads the international marketing department of Myfone, a smartphone manufacturer. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. In the context of assimilating secondary data, which of the following problems is Harry most likely to face?
a. Defining the research problem
b. Communicating the results
c. comparability of data
d. Storage of data

One of the problems that Harry is likely to face in this situation would be related to the comparability of data. In this example, Harry will use the information that has been gathered by several different independent market research agencies. It is likely that all of these agencies employ slightly different methods to gather data and even focus on different research questions. Therefore, it might prove difficult for Harry to design a way in which all this very different information can be compared and analyzed.