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Kraft Foods Inc. joined with the National Latino Children's Institute to announce Salsa, Sabor y Salud - a first-of-its-kind healthy lifestyles educational program designed by Latinos for Latinos. The program was created by NLCI in partnership with Kraft to support Hispanic families, a population particularly at risk for obesity and accompanying health problems. Kraft donated $2 million to the program's startup. This donation is an example of:
strategic giving

Respuesta :

Answer:

Strategic Giving

Explanation:

The strategy undertaken by Krafts foods is to serve a larger purpose to create a positive imagery in the minds of consumers. In order to fight against obesity Krafts develops a partnership to impact on the emotional aspect of their future consumers i.e Hispanic families.

Entering into new markets through strategic giving helps to establish positive image in the minds of their potential consumers.

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