The correct answer is; Protect the positioning strategy in the market.
Further Explanation:
The best thing to do in this situation is to protect the positioning strategy in the market. The sales people must be educated and armed with more than a total of only three years of the data demonstrating Particles' functionality.
The sales people will need this information so that they have the tools to effectively communicate with their existing customers. The customers will need to know Particles' proven record in comparison to the new product that is on the market, because new product will only have one study and a very limited scope.
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