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Social media are online services that facilitate communication and interaction among people who want to share information about their lives, issues, and events. Social media can be characterized using the Social Media Honeycomb containing elements such as identity and presence. Social networking is a type of social media that revolves around personal information and interconnections among contacts, friends, and followers. Social networks evolved from online services such as CompuServe and American Online. A person’s presence on a social media service is referred to as an online identity. Geosocial networking services provide a platform for users to carry out interactions based on their current locations. Many of these services incorporate crowdsourcing features for reviews and ratings. User locations can be determined by GPS trilateration, cell tower triangulation, hotspot triangulation, and IP address lookup. Destination locations are identified by Geotagging or geocoding. Social networks can be mapped using tools such as sociograms that depict relationships as nodes and edges. Another useful tool called an adjacency matrix depicts social relationships in table format.
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