Answer:
D). Opinion leaders.
Explanation:
'Opinion leaders', as the name itself suggests are the individuals/leaders who possess the ability to affect or dominate the opinion of the audience or a group towards a specific subject matter he/she is specialized in and respected for. They are the individuals who have the potential to directly or indirectly influence a particular society, group, or community. Such leaders primarily intend to influence the audience's beliefs, opinions, or perceptions regarding a particular product or brand as people respect and follow them due to the knowledge and specialization they possess in the particular domain. Therefore, option D is the correct answer.
Answer: OPINION LEADERS.
Explanation: An Opinion leader can be defined as a well known individual who holds a strong authority on a subjective belief, judgment or about a topic, issue, person or thing.
They have ability to influence opinion in their chosen field. They can be journalist, educators, celebrities, OAPs, etc.
They are usually decision makers wherever they find themselves.
