When Ramona, the keynote speaker at a major business leaders' conference, arrived in the middle of the night at the Ritz-Carlton, she was exhausted and her suit was wrinkled from her 10-hour plane trip. The night clerk found someone to dry clean Ramona's suit and have it ready for her morning presentation. She has been a loyal Ritz-Carlton customer ever since. In this example, Ritz-Carlton demonstrated the macro strategy of:________.
A. promotional excellence.
B. operational excellence.
C. global excellence.
D. customer excellence.

Respuesta :

Answer:

D. Customer Excellence

Explanation:

Customer excellence is whereby you're the greatest in making your customer extremely happy about working with you. Ritz Carlton made Ramona happy but dry cleaning the suit and making sure it was ready the next morning to be used for the presentation.

When customer excellence is provided, your customer tends to seek you out at any given time and also advertises for you by telling others like their friends.