A few years ago, in order to gain market share, Blackboard™, a well-known learning management system software company used by many colleges and universities, joined forces with WEB CT™, another learning management system software company. Both companies were in the same industry and originally competed against one another. In business, we would call the joining of these two firms a(n) ________.a. vertical mergerb. conglomerate mergerc. horizontal mergerd. applied acquisition

Respuesta :

Answer:C. horizontal merger

Explanation: Horizontal merger is a type of merging of business,it consists of mergers between firms producing similar products and services,it is aimed at increasing the market share and value of the firm buying the other firm. This type of merger helps to make the firm making the purchase have a strong competitive advantage to enable to effectively compete with other firms in the market.