Answer: Identify the alternatives.
Explanation:
Elvin is taking the third decision making step which is to identify alternatives. The first alternative in this case is improving the packaging of his products, while the second is offering price discounts.
Decision making involves all the steps required in knowing that a decision ought to be taken, getting the needed information that would inform that decision, and also analyzing alternate steps that could be taken .
Identifying the alternatives involves finding out the various solutions at ones disposal. Elvin identified two alternatives in this instance.