Louis Borders experienced great success by innovating in the bookselling industry. His confidence in Webvan is an example of_____________.

a. Better mousetrap fallacy
b. Large-market fallacy
c. No sustainable business model fallacy
d. Hubris trap

Respuesta :

Answer:

d. Hubris trap

Explanation:

The main problem that Louis Borders experienced was that he was a victim to hubris. Hubris is another word for arrogance. The hubris trap often involves entrepreneurs who are very successful in one of several ventures. In the case of Borders, this was his success in the bookselling industry. However, people who are successful once might become overly-confident. This was the case with Webvan, which eventually declared bankruptcy.