Answer:
A. maximizes the opportunity for future profit and ROI.
Explanation:
Segmentation is the process by which individuals in an market are grouped on the basis of a shared characteristic. This is done to enable proper targeting of product for a particular need among consumers.
Am effective segmentation is one that does not only bring in short term returns but is sustainable and guarantees future profit and return on investment.
It gives a good lifetime value of the customer.
Answer:
The correct answer is letter "A": maximizes the opportunity for future profit and ROI.
Explanation:
A segmentation approach is adopted by a company when it analyzed the market and classifies consumers by gender, age, and income so they have a better idea of what type of customers matches the product the firm wants to offer. Segmentation allows a company to specialize and give consumers a tailored good which could increase commitment among clients.
Then, after the segmentation, a company must place attention in dedicating their production efforts to cover the needs of that part of the market where the firm can find more opportunities and when the Return on Investment (ROI) is higher.
