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Robin, a 28 year old fashion designer, is very finicky about the brands that she consumes as a customer. She believes buying brands that she previously used. When Robin walks into Brown and Grey, a supermarket, she is most likely to engage in ____ to buy toothpaste and mouthwash.
A) cognitive dissonance
B) an evaluation of alternatives
C) an internal information search
D) impulse buying
E) business to business marketing

Respuesta :

Answer:

C) an internal information search

Explanation:

There is a model related to consumer decision making. There are several steps to it.  

The first step is  

  • To recognize the Problem  

Information search: We think that what are the alternatives or another way to solve the problem. For example, you will buy a new car, repair your car, drive a bus or ride a bicycle to reach your work.  

  • Evaluation alternatives
  • Purchase stage

Thus here Robin used internal information research to buy toothpaste or a mouthwash.

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