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The four Cs of marketing include a greater focus on the customer. An auto insurance company is using radio advertising, viral videos, and email campaigns to reach its current and potential consumers. This is an example of the company using what component of the four Cs?

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Answer:

The company is using Communication.

Explanation:

Communication in marketing are the methods employed by a business to convey messages about their products to consumers either directly or indirectly, with the goal of persuading them to purchase.

Communication involves activities like promotions, personal selling , advertisement, events, radio advertising, and email campaigns.