Sheila works for a manufacturer of Styrofoam trays for school lunches. Last year her son came home from school and told her that the trays she makes go straight to the landfill where they sit for hundreds of years without ever biodegrading. Although this information bothers Sheila, she does not look for another job because she enjoys her very high salary. Which dissonance moderating factor is illustrated by this example?

Dissonance is a state of mental distress caused by inconsistencies between a persons two beliefs. Sheila is distressed about the impact of styrofoams on the environment and at the same time she is concerned about her high income.

This dissonance moderating factor illustrated by this example is that high dissonance is tolerated because of a high reward. Sheila is unable to stop her job even though she is worried about the environmental impact of styrofoams because of her attractive salary