Answer: (C) Product
Explanation:
A marketing program is one of the type of business strategy in which the various types of activities are get performed for achieving the main objective of the business in an organization.
It is basically consist of the various types of plans, strategies and the activities in which the product of the company is promoted in the market.
The marketing programs plays an important in the business as it helps in establishing the good relationship with the customers where the products are offered in the market.
Therefore, the firm product is known as the heart of the marketing program that are tangible offer in the market.
