The owner of Tools by Jason has hired a company to help him find out whether customers and potential customers would prefer to shop in his store or online. What type of research would this company be conducting?
A. descriptive
B. Analytic
C. exploratory
D. causal
E. predictive
Thanks to technology and media that buying or shopping products has become easy from the comfort of your home. However it is not always so easy when it comes to customer buying behavior for online products.
Explanation:
Today's era is an era of online communication and this invention has made everything practically possible including online shopping.
Customers or buyers are now able to see the advertisement online and get description of the products of their choice and this is easily done through online catalogues, search engines or different websites.
Analytic is systematic analysis of data to get meaningful patterns helping to make effective decisions this includes (1) descriptive (2) predictive and (3) prescriptive.
The important one is predictive analysis and it can further help by segmenting the product depending upon the behavior and attitude of where the product is been currently sold. And what would be consumers thought on this.
