Adapting your message to the task and audience requires empathy, which means putting yourself in the other person’s shoes. Empathetic senders consider how the receiver will decode the message and try to find the most appealing tone and professional language to deliver the message.
Read the following message, and determine if it is sender focused or audience focused.We want you to come back. If you are satisfied, you’ll come back, and we will continue to be profitable. Tell us about your experience, so we can be the best.Is the preceding message sender focused or audience focused?
A) Sender focused
B) Audience focused

The given message would be categorized as 'audience focused' message as the chief aim of the message is to emphasize the needs and requirements of the receiver or audience. The audience centered approach is reflected by the repeated use of subject 'You' and the emphasis on 'your experience and satisfaction' to improve their performance('so, we can be the best') in future substantiates this point. Thus, the message would be considered 'audience-focused' as the concern and empathy towards the audience which would help in appealing to them. Therefore, option B is the correct answer.