Answer:
Reducing Cost
Explanation:
From the question, it is said that Cooper owns a small bicycle manufacturing company and hence enhancing services will increase cost and make him struggle with profit in an environment already challenging. Creating new products or differentiating products are also not solutions to this problem, as they will incur more spend from the company. However, reducing costs is the only process implementation strategy that would help in a competitive environment, as profit maximization is ensured.