Answer:
The correct answer is letter "B": Positive reinforcement and punishment.
Explanation:
In the Operant Conditioning Method proposed by B.F. Skinner (1904-1990), positive reinforcement refers to the set of actions individuals do to increase the behavior of other individuals. On the other hand, positive punishment aims to decrease behaviors in individuals by prompting undesirable stimuli.
Thus, Jim is implementing positive reinforcement through incentives for workers meeting certain corporate goals and positive punishment by withholding those incentives from employees who get late, take long breaks or act unprofessionally.