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11-02-2020
Business

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When Judy decided to buy an electric can opener as a wedding present, she wanted to buy a brand name opener that attached under a cabinet, came in an attractive designer color, and had sleek styling. These are _____ Judy used during the alternative evaluation stage of the purchase decision process.

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TomShelby TomShelby

11-02-2020

Answer:

evaluative criteria

Explanation:

The evaluative criteria step is when the client select from diferent product which is the better to fullfil their needs or expectations. In this case, Judy opted for a good brand name and attracive designer as the present would be exposed to several persons and it is important that it looks good rather than a new feature another product could have.

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