Answer:
Differentiate
Explanation:
In a commoditized market, Buyers encounter a variety of commodities providers in the process of selecting, each of whom seem to be providing essentially the same offerings. They all tell of their patented systems almost the same stuff, wonderful people and dedication to quality service. Through their names to their shades and their cliché stock pictures, they sometimes even look similar.
In a commoditized sector, distinction helps companies stick out in a way that is important to their customers needs and expectations, and in a manner that shows what counts most, especially in a competitive industry — expertise.
