Rachel initiated the practice of company visits as part of reaching out to her company’s loyal customers . She set up a campaign that invited people to send in their experiences with her company’s product. Everyone who sent in their experiences would win a chance to visit the company and learn about the processes involved in the making of the product. Which CSR concept has Rachel displayed here?

Rachel has displayed the _____ concept of CSR.

The corporate sector has a duty towards its very own business, investors as well as towards the society. Subsequently, every corporate unit must have a duty regarding the upliftment of society which is comprehensively considered as Corporate Social Responsibility (CSR).

The social duty of a business demonstrates standards and commitments by the corporate leadership to take proper activities which can ensure and improve the welfare of society alongside securing business interest.

Corporate social responsibility has been accepted more and more in the recent past. This is because the actions of the corporate sector most of the time cause negative effects to the society, therefor taking up this responsibility towards the society aims at giving back to the society while at the same time achieving their business goals.

The CSR can be divided two two main concepts; implicit and explicit Corporate social responsibility (CSR). Explicit CSR alludes to corporate rules and arrangements that accept and accountability in the interest of society. They regularly comprise of deliberate projects by companies to combine social and business worth and address issues viewed as being part of their social obligation. An example is a move by various corporations to provide relief aid to the victims of hurricane Katrina in 2005. On the other hand, implicit CSR refers to the role of corporations in the formal and informal institution for the benefit of the society. It usually comprises of qualities, standards and rules which bring about obligatory and standard prerequisites that need to be addressed by the organizations.

A major key difference between implicit and explicit CSR is that implicit CSR is usually thought of as a mandatory and involuntary exercise as a reaction to it's environment, while explicit CSR is often seen as a deliberate and voluntary exercise. In our case, Rachel displayed the explicit concept of CSR since the intent was deliberate and voluntary towards the benefit of the society while at the same time improving the image of the company in the mind of the loyal customers.