Answer: Proactive , reactive
Explanation:
In terms of business,proactive strategy is the method in which expected business opportunities are considered along with focus on future planning for resolving issue and facing competition.
Reactive strategy works for unpredictable events or situation after it takes places or happens. Planning of such strategy are comparatively less beneficial than provocative.
Thus, the companies usually tend to include proactive as well as reactive strategy to their task and working to deal with expected and unexpected events.