The two psychological factors that affect Claude's decision to buy a car are cognitive bias and past experience. And the two ways he can make his choice is through analyzing the possibilities and satisfying his needs.
Cognitive bias is defined as a subconscious way of attributing erroneous information that makes a decision-making process faster, affecting the judgment and rationality of situations.
Previous experiences can also impact the purchase decision process because the consumer assigns behavior and reinforcement patterns that affect a purchase.
The purchase process takes place according to these steps:
- Learning and discovery.
- Problem recognition.
- Analysis of available options.
- Buying decision.
Therefore, two ways for him to purchase his car properly and without being influenced by psychological factors is to analyze the available options and list his needs, calmly and rationally, in this way the choice will be more aligned and effective.
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