Answer:
No, the company should gladly turn down the researchers requests for money to fund this study.
Explanation:
1. The colours choice is a matter of opinion. You can't say blue is better than green and vice versa. Beauty is in the eyes of the beholder.
2. Since a large poll or voters would be needed for the survey, it will require different geographic locations opinions with no chances for it to be conducted in a controlled way.
3. Since money is involved, false information might be given so as to be paid