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Which of the following is the best example of competing on differentiation Strategy?
a. firm produces its product with less raw material waste than its competitors do.
b. A firm offers more reliable products than its competitors do.
c. A firm's products are introduced into the market faster than its competitors' products are.
d. A firm's research and development department generates more new ideas for new products than its competition.
e. A firm advertises more than its competitors do.

Respuesta :

Answer:

b. A firm offers more reliable products than its competitors do.  

Explanation:

Differentiation strategy simply implies that a company's products are 'better than' that of the competition. The products are differentiated in terms of quality and hence are more reliable. This is in opposition to the cost strategy where a company makes cheaper products than that of the competitors.